The Language Of Advertising
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The Language of Advertising
| Author | : Angela Goddard |
| Publisher | : Psychology Press |
| Total Pages | : 150 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780415278034 |
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
