The Invisible Touch
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The Invisible Touch
Author | : Harry Beckwith |
Publisher | : Grand Central Publishing |
Total Pages | : 155 |
Release | : 2001-01-15 |
Genre | : Business & Economics |
ISBN | : 0759520941 |
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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.