The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version)

The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version)
Author: Haibin ZHANG
Publisher: Scientific Research Publishing, Inc. USA
Total Pages: 168
Release: 2022-12-01
Genre: Antiques & Collectibles
ISBN: 1649976186
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该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。


The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version)
Language: en
Pages: 168

The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version)

Authors: Haibin ZHANG
Categories: Antiques & Collectibles
Type: BOOK - Published: 2022-12-01 - Publisher: Scientific Research Publishing, Inc. USA

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该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本�
The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing
Language: en
Pages: 156

The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing

Authors: ZHANG Haibin
Categories: Business & Economics
Type: BOOK - Published: 2018-11-01 - Publisher: Scientific Research Publishing, Inc. USA

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This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies
The Influence Mechanism of Internet Word-Of-Mouth on Consumer Behavior: a Contrastive Study Between Japan and China on Tablet Marketing
Language: en
Pages:

The Influence Mechanism of Internet Word-Of-Mouth on Consumer Behavior: a Contrastive Study Between Japan and China on Tablet Marketing

Authors: Haibin Zhang
Categories:
Type: BOOK - Published: 2018-11 - Publisher:

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Word of Mouth and Social Media
Language: en
Pages: 249

Word of Mouth and Social Media

Authors: Allan J. Kimmel
Categories: Business & Economics
Type: BOOK - Published: 2016-12-19 - Publisher: Routledge

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This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice
Word of Mouth and Its Impact on Marketing
Language: en
Pages: 10

Word of Mouth and Its Impact on Marketing

Authors: Fatima Naz
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: GRIN Verlag

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Essay from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17, , course: business, language: Englis