The Industrial Market Research Handbook
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The Industrial Market Research Handbook
Author | : Paul N. Hague |
Publisher | : |
Total Pages | : 345 |
Release | : 1992-01-01 |
Genre | : Marketing research |
ISBN | : 9780749407742 |
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Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections.