The Industrial Market Research Handbook

The Industrial Market Research Handbook
Author: Paul N. Hague
Publisher:
Total Pages: 345
Release: 1992-01-01
Genre: Marketing research
ISBN: 9780749407742


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Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections.