The Indian Media Business
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The Indian Media Business
| Author | : Vanita Kohli |
| Publisher | : SAGE |
| Total Pages | : 272 |
| Release | : 2006-06-14 |
| Genre | : Business & Economics |
| ISBN | : 9780761934691 |
Download The Indian Media Business Book in PDF, Epub and Kindle
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
