The Impact Of The Digital World On Management And Marketing
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THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
Author | : Grzegorz Mazurek |
Publisher | : Poltext |
Total Pages | : 388 |
Release | : 2016-08-31 |
Genre | : |
ISBN | : 838943766X |
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The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
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