The Impact of Relationship Marketing and Its Influence on Customer Loyalty

The Impact of Relationship Marketing and Its Influence on Customer Loyalty
Author: Siti Aminah Mohamad
Publisher:
Total Pages: 119
Release: 2011
Genre: Customer relations
ISBN:


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The Impact of Relationship Marketing and Its Influence on Customer Loyalty
Language: en
Pages: 119
Authors: Siti Aminah Mohamad
Categories: Customer relations
Type: BOOK - Published: 2011 - Publisher:

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Relationship Marketing
Language: en
Pages: 454
Authors: Thorsten Hennig-Thurau
Categories: Business & Economics
Type: BOOK - Published: 2013-06-29 - Publisher: Springer Science & Business Media

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Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
Language: en
Pages: 558
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-01-16 - Publisher: McGraw Hill

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European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In
Relationship Marketing
Language: en
Pages: 217
Authors: Steve Baron
Categories: Business & Economics
Type: BOOK - Published: 2010-04-20 - Publisher: SAGE

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The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a
Diverse Methods in Customer Relationship Marketing and Management
Language: en
Pages: 350
Authors: Lee, In
Categories: Business & Economics
Type: BOOK - Published: 2018-05-25 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation