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Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produce
April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a r
Stop! Don’t buy a classic Vespa without buying this book first! Having this book in your pocket is just like having a real marque expert by your side. Learn h
This book investigates Vespa restoration in detail. The author strips and rebuilds largeframe models in his workshop, outlining common problems and how to addre
In time for Vespa's 75th anniversary, Vespa: Style and Passion is the official history of the iconic Vespa scooter, with rich visuals that include studio images