The Handbook Of Managing And Marketing Tourism Experiences
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The Handbook of Managing and Marketing Tourism Experiences
Author | : Marios Sotiriadis |
Publisher | : Emerald Group Publishing |
Total Pages | : 579 |
Release | : 2016-11-09 |
Genre | : Business & Economics |
ISBN | : 1786352893 |
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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
The Handbook of Managing and Marketing Tourism Experiences Related Books
Language: en
Pages: 579
Pages: 579
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Language: en
Pages: 653
Pages: 653
Type: BOOK - Published: 2020-05-18 - Publisher: Routledge
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2021-12-03 - Publisher: IGI Global
Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associati
Language: en
Pages: 523
Pages: 523
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2022-07-19 - Publisher: Edward Elgar Publishing
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critical