The Global Football Industry

The Global Football Industry
Author: James J. Zhang
Publisher: Routledge
Total Pages: 344
Release: 2018-01-29
Genre: Business & Economics
ISBN: 1351117971


Download The Global Football Industry Book in PDF, Epub and Kindle

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.


The Global Football Industry
Language: en
Pages: 344
Authors: James J. Zhang
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

GET EBOOK

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the hig
The Global Football Industry
Language: en
Pages: 336
Authors: James J. Zhang
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Routledge

GET EBOOK

In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the hig
Routledge Handbook of Football Business and Management
Language: en
Pages: 624
Authors: Simon Chadwick
Categories: Business & Economics
Type: BOOK - Published: 2018-11-19 - Publisher: Routledge

GET EBOOK

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually imp
Managing Football
Language: en
Pages: 497
Authors: Simon Chadwick
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

GET EBOOK

Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis o
Who Owns Football?
Language: en
Pages: 212
Authors: David Hassan
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

GET EBOOK

The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view tel