The Future Of The Mass Audience
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The Future of the Mass Audience
| Author | : W. Russell Neuman |
| Publisher | : Cambridge University Press |
| Total Pages | : 224 |
| Release | : 1991-11-29 |
| Genre | : Performing Arts |
| ISBN | : 9780521424042 |
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This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
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Pages: 224
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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mos
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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond tradit
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The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
