The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Publisher: A&C Black
Total Pages: 186
Release: 2011-08-31
Genre: Design
ISBN: 2940411565


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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.


The Fundamentals of Creative Advertising
Language: en
Pages: 186
Authors: Ken Burtenshaw
Categories: Design
Type: BOOK - Published: 2011-08-31 - Publisher: A&C Black

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken fro
The Fundamentals of Creative Advertising
Language: en
Pages: 186
Authors: Ken Burtenshaw
Categories: Design
Type: BOOK - Published: 2006-11-01 - Publisher: AVA Publishing

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The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the wo
Creative Advertising
Language: en
Pages: 263
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
The Fundamentals of Creative Advertising
Language: en
Pages: 186
Authors: Ken Burtenshaw
Categories: Design
Type: BOOK - Published: 2016-03-18 - Publisher: Bloomsbury Publishing

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Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creati
Creative Advertising
Language: en
Pages: 0
Authors: Miriam Sorrentino
Categories: Design
Type: BOOK - Published: 2014-03-18 - Publisher: Laurence King Publishing

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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in adverti