The Fundamentals Of Creative Advertising
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The Fundamentals of Creative Advertising
Author | : Ken Burtenshaw |
Publisher | : A&C Black |
Total Pages | : 186 |
Release | : 2011-08-31 |
Genre | : Design |
ISBN | : 2940411565 |
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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
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Language: en
Pages: 186
Pages: 186
Type: BOOK - Published: 2011-08-31 - Publisher: A&C Black
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken fro
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The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the wo
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Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in adverti