The Focus Group Research Handbook
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The Focus Group Research Handbook
| Author | : Holly Edmunds |
| Publisher | : Contemporary Books |
| Total Pages | : 276 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : 9780844202884 |
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A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.
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