The Focus Group Guidebook
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The Focus Group Guidebook
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 120 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 0761908188 |
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The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
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