The Five Secrets Of A Sales Coach
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The Five Secrets of a Sales C.O.A.C.H.
Author | : Cory Bray |
Publisher | : |
Total Pages | : 186 |
Release | : 2020-09-24 |
Genre | : |
ISBN | : |
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Coaching is the activity that has the greatest impact on individual human performance in a team setting, and that's especially true in sales. A sales coach observes performance, identifies a challenge, and works to rapidly make an individual better. This book equips current and aspiring sales leaders with the C.O.A.C.H. framework, a tool they can use to effectively and efficiently coach their teams. This book is written as a business parable, a fiction book that follows Arlo along his journey to becoming a sales coach. It has the frameworks and actionable insights of Hilmon and Cory's other books, but is presented in story format to make the concepts more engaging and memorable.