The Film Marketing Handbook
Language: en
Pages: 200

The Film Marketing Handbook

Authors: Annika Pham
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: Indiana University Press

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Book on film marketing
Marketing to Moviegoers
Language: en
Pages: 340

Marketing to Moviegoers

Authors: Marich, Robert
Categories: Motion pictures
Type: BOOK - Published: 2013 - Publisher: SIU Press

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Guerrilla Film Marketing
Language: en
Pages: 390

Guerrilla Film Marketing

Authors: Robert G. Barnwell
Categories: Performing Arts
Type: BOOK - Published: 2018-07-11 - Publisher: Taylor & Francis

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Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film brand
Film Marketing Handbook
Language: en
Pages:

Film Marketing Handbook

Authors: Annika Pham
Categories:
Type: BOOK - Published: 1993 - Publisher:

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Film Marketing
Language: en
Pages: 487

Film Marketing

Authors: Finola Kerrigan
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

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The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to