The Explosive Growth of Private Labels in North America
Language: en
Pages: 306
Authors: Philip B. Fitzell
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Global Book Productions

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This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Can
Handbook of Pricing Research in Marketing
Language: en
Pages: 617
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and
Scanner Data and Price Indexes
Language: en
Pages: 404
Authors: Robert C. Feenstra
Categories: Business & Economics
Type: BOOK - Published: 2007-11-01 - Publisher: University of Chicago Press

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Every time you buy a can of tuna or a new television, its bar code is scanned to record its price and other information. These "scanner data" offer a number of
The Economics of Retailing and Distribution
Language: en
Pages: 256
Authors: Roger R. Betancourt
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: Edward Elgar Publishing

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This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to il
Renewing Unilever : Transformation and Tradition
Language: en
Pages: 375
Authors: Geoffrey Jones
Categories: Business & Economics
Type: BOOK - Published: 2005-07-01 - Publisher: Oxford University Press, UK

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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope an