The European Union United Through Popular Sports

The EUSB (European Sports Badge) is meant to target a large audience through popular sports. Modern sport and its various events have been originated in Europe during the past two centuries. Physical exercise and personal fitness are nowadays well-respected and truly popular. This study aims at responding to the question, to what extent popular sport can make a contribution to the genesis, the implementation, and the fostering of a mutually acknowledged and experienced EU-identity. A differentiation between the two main spheres of sport, professional sports and popular sports, shows that the official and documented emphasis of the EU on the professional sphere hitherto led to negligence and a misconceiving attitude towards mass sports so far.