The Essential Brand Book
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The Essential Brand Book
| Author | : Iain Ellwood |
| Publisher | : Taylor & Francis US |
| Total Pages | : 340 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780749438630 |
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Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
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