The Essence Of Capitalism
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The Essence of Capitalism
| Author | : Humphrey McQueen |
| Publisher | : |
| Total Pages | : 470 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : |
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The author presents the Coca-Cola Corporation as a paradigm of the modern market economy. He shows how the corporation brilliantly adapted itself to the changing social and economic conditions of the U.S. and how it used its powers to influence the world around it.
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