The End Of Marketing As We Know It
Download and Read The End Of Marketing As We Know It full books in PDF, ePUB, and Kindle. Read online free The End Of Marketing As We Know It ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
The End of Marketing as We Know It
Author | : Sergio Zyman |
Publisher | : Harper Collins |
Total Pages | : 274 |
Release | : 2000-11-07 |
Genre | : Business & Economics |
ISBN | : 0887309836 |
Download The End of Marketing as We Know It Book in PDF, Epub and Kindle
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more
The End of Marketing as We Know It Related Books
Pages: 274
Pages: 241
Pages: 260
Pages: 28
Pages: 256