The Effects Of The Mass Media On The Use And Abuse Of Alcohol
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The Effects of the Mass Media on the Use and Abuse of Alcohol
Author | : Susan Ehrlich Martin |
Publisher | : DIANE Publishing |
Total Pages | : 324 |
Release | : 1995 |
Genre | : Psychology |
ISBN | : |
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Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues. Illustrated.
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