The Effectiveness of Digital Marketing Tools on Buying Behavior Across Generations and Devices
Language: en
Pages: 0
Authors: Dušan Antonović
Categories: Consumer behavior
Type: BOOK - Published: 2021 - Publisher:

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Digital buying behavior is a trending topic in digital era due to the rising popularity of computing devices and internet commerce (e-commerce). Many of the cur
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing
Language: en
Pages: 38
Authors: Silvia Stamenova
Categories: Business & Economics
Type: BOOK - Published: 2018-01-18 - Publisher: GRIN Verlag

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Diploma Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 5.00, Cardiff Metropolitan Univ
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Language: en
Pages: 231
Authors: Kaufmann, Hans Ruediger
Categories: Business & Economics
Type: BOOK - Published: 2017-05-17 - Publisher: IGI Global

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Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporat