The Economics of Advertising (RLE Advertising)
Language: en
Pages: 154
Authors: Frederic Wilfred Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre
The Economics of Advertising
Language: en
Pages: 0
Authors: F. W. Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher:

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre
The Economic Implications of Advertising (RLE Advertising)
Language: en
Pages: 195
Authors: Otto John Firestone
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis
The Economics of Advertising (RLE Advertising)
Language: en
Pages: 252
Authors: Frederic Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre
Advertising A New Approach (RLE Advertising)
Language: en
Pages: 163
Authors: Walter Taplin
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and