The Dynamics Of Consumer Response To Price Discounts
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The Dynamics of Consumer Response to Price Discounts
| Author | : James M. Lattin |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 1988 |
| Genre | : Brand choice |
| ISBN | : |
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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision
