The Dynamics of Consumer Response to Price and Promotion

The Dynamics of Consumer Response to Price and Promotion
Author: James M. Lattin
Publisher:
Total Pages: 35
Release: 1988
Genre: Brand choice
ISBN:


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The Dynamics of Consumer Response to Price and Promotion
Language: en
Pages: 35
Authors: James M. Lattin
Categories: Brand choice
Type: BOOK - Published: 1988 - Publisher:

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The Dynamics of Consumer Response to Price Discounts
Language: en
Pages: 32
Authors: James M. Lattin
Categories: Brand choice
Type: BOOK - Published: 1988 - Publisher:

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Consumer Response to Price
Language: en
Pages: 58
Authors: Jacob Jacoby
Categories: Consumers
Type: BOOK - Published: 1976 - Publisher:

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Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Language: en
Pages:
Authors: Csilla Horvath
Categories:
Type: BOOK - Published: 2013 - Publisher:

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This article examines cross-price promotional effects in a dynamic context. Among other things, we investigate whether previously established findings hold when
Motivation and Emotion
Language: en
Pages: 222
Authors: Donald G. Stein
Categories: Medical
Type: BOOK - Published: 1974 - Publisher:

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