The Disney Princess Phenomenon
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The Disney Princess Phenomenon
Author | : Robyn Muir |
Publisher | : Policy Press |
Total Pages | : 257 |
Release | : 2023-06-27 |
Genre | : Social Science |
ISBN | : 1529222117 |
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The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.