The Copy Book
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D&AD. the Copy Book
| Author | : D&ad |
| Publisher | : |
| Total Pages | : 544 |
| Release | : 2018 |
| Genre | : Design |
| ISBN | : 9783836568524 |
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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho
