The Complete Idiots Guide To Marketing Basics
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The Complete Idiot's Guide to Marketing Basics
Author | : Sarah White |
Publisher | : Penguin |
Total Pages | : 448 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 0028614909 |
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Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.
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