The Complete Idiots Guide To Direct Marketing
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The Complete Idiot's Guide to Direct Marketing
Author | : Robert W. Bly |
Publisher | : Penguin |
Total Pages | : 394 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9780028642109 |
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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.