The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
Total Pages: 394
Release: 2001
Genre: Business & Economics
ISBN: 9780028642109


Download The Complete Idiot's Guide to Direct Marketing Book in PDF, Epub and Kindle

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.