The Complete Idiots Guide To Branding Yourself
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The Complete Idiot's Guide to Branding Yourself
Author | : Ray Paprocki |
Publisher | : Penguin |
Total Pages | : 276 |
Release | : 2009-05-05 |
Genre | : Business & Economics |
ISBN | : 1101032804 |
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A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
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