The CMO of People
Language: en
Pages: 266
Authors: Peter Navin
Categories: Business & Economics
Type: BOOK - Published: 2018-10-22 - Publisher: Walter de Gruyter GmbH & Co KG

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Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing
The CMO of People
Language: en
Pages: 269
Authors: Peter Navin
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Walter de Gruyter GmbH & Co KG

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The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with spe
The CMO of People
Language: en
Pages: 281
Authors: Peter Navin
Categories: Business & Economics
Type: BOOK - Published: 2021-11-22 - Publisher: Walter de Gruyter GmbH & Co KG

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The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with spe
Chief Marketing Officers at Work
Language: en
Pages: 330
Authors: Josh Steimle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-04 - Publisher: Apress

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
China Cmo
Language: en
Pages: 350
Authors: Greg Paull
Categories: Branding (Marketing)
Type: BOOK - Published: 2013-06 - Publisher:

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"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing