The Business Of Media
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The Business of Media
| Author | : David Croteau |
| Publisher | : Pine Forge Press |
| Total Pages | : 340 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9781412913157 |
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The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
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