The Business Of Ethnography
Download and Read The Business Of Ethnography full books in PDF, ePUB, and Kindle. Read online free The Business Of Ethnography ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
The Business of Ethnography
Author | : Brian Moeran |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2021-01-07 |
Genre | : Social Science |
ISBN | : 1000189937 |
Download The Business of Ethnography Book in PDF, Epub and Kindle
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
The Business of Ethnography Related Books
Pages: 138
Pages: 192
Pages: 225
Pages: 214
Pages: 255