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A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.
A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no ma
A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no ma
Why are there now no major car manufacturers in Britain? Timothy Whisler considers this and the surrounding issues, making valuable comparisons with overseas ma
Sir John Seeley once wrote that the British Empire was acquired in "a fit of absence of mind." Whatever the truth of this comment, it is certainly arguable that
This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how the specifi
