The Branding Of Tourist Destinations
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The Branding of Tourist Destinations
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 262 |
| Release | : 2018-12-04 |
| Genre | : Business & Economics |
| ISBN | : 1787693732 |
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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
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