The Brand War
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Language: en
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How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the wa
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Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner
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"A fast-paced, often riveting account of the military and political events leading up to the Declaration of Independence and those that followed during the war
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Language: en
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Pages: 408
Type: BOOK - Published: 2012-03-05 - Publisher: Harvard University Press
For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. I