The Brand Of Print
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The Brand of Print
| Author | : Andie Silva |
| Publisher | : BRILL |
| Total Pages | : 260 |
| Release | : 2019-10-01 |
| Genre | : History |
| ISBN | : 9004410244 |
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The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.
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