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Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyeng
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k
Based on the time-tested spiritual exercises of Saint Ignatius of Loyola, the 16th-century founder of the Jesuits who developed a systemic way of considering an
Discover the eternal value of your finite time—and intentionally choose the meaningful over the urgent every single day. Our culture makes it so that even the
Thomas Kinkade candidly shares his feelings and daily routine as well as his insights in Lightposts for Living. The book is a sincere gift from the heart, allow
