The Anatomy of Buzz
Language: en
Pages: 0

The Anatomy of Buzz

Authors: Emanuel Rosen
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Broadway Business

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Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researche
The Anatomy of Buzz Revisited
Language: en
Pages: 386

The Anatomy of Buzz Revisited

Authors: Emanuel Rosen
Categories: Business & Economics
Type: BOOK - Published: 2009-02-24 - Publisher: Currency

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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and
Connected Marketing
Language: en
Pages: 320

Connected Marketing

Authors: Justin Kirby
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Elsevier

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"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates
Buzz
Language: en
Pages: 321

Buzz

Authors: Thor Hanson
Categories: Science
Type: BOOK - Published: 2018-07-10 - Publisher: Basic Books

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As seen on PBS's American Spring LIVE, the award-winning author of The Triumph of Seeds and Feathers presents a natural and cultural history of bees: the buzzin
Absolute Value
Language: en
Pages: 189

Absolute Value

Authors: Itamar Simonson
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Harper Collins

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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot