The Advertising and Business Side of Radio

The Advertising and Business Side of Radio
Author: Ned Midgley
Publisher: Wildside Press LLC
Total Pages: 382
Release: 2008-05-01
Genre: Business & Economics
ISBN: 1434471764


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A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.


The Advertising and Business Side of Radio
Language: en
Pages: 382
Authors: Ned Midgley
Categories: Business & Economics
Type: BOOK - Published: 2008-05-01 - Publisher: Wildside Press LLC

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A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
An Advertiser's Guide to Better Radio Advertising
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Pages: 132
Authors: Andrew Ingram
Categories: Business & Economics
Type: BOOK - Published: 2006-02-03 - Publisher: John Wiley & Sons

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, le
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Pages: 46
Authors: Pierre Boucheron
Categories:
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Pages: 8
Authors: Edmond A. Bruneau
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Radio Advertising for Retailers
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Pages: 304
Authors: Charles Harold Sandage
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