The Abcs Of Greening Communications
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The ABCs of Greening Communications
Author | : Sylvia Hoehns Wright |
Publisher | : Lulu.com |
Total Pages | : 200 |
Release | : 2016-03-22 |
Genre | : Business & Economics |
ISBN | : 1329991109 |
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The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future
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