Taking Fame to Market

Taking Fame to Market
Author: B. King
Publisher: Springer
Total Pages: 337
Release: 2014-11-04
Genre: Performing Arts
ISBN: 1137344288


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This book explores, from a sociological perspective, the relationship between acting as symbolic work and the commercialization of popular culture. Particular attention is paid to the social conditions that gave rise to stardom in the theatre and cinema, and how shifts in the marketing of stars have impacted upon contemporary celebrity culture.


Taking Fame to Market
Language: en
Pages: 337
Authors: B. King
Categories: Performing Arts
Type: BOOK - Published: 2014-11-04 - Publisher: Springer

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This book explores, from a sociological perspective, the relationship between acting as symbolic work and the commercialization of popular culture. Particular a
Fame 101
Language: en
Pages: 0
Authors: Jay Jessup
Categories: Branding (Marketing)
Type: BOOK - Published: 2010 - Publisher: Sutton Hart Press

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"Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the resul
Fame & Fortune
Language: en
Pages: 316
Authors: Charles J. Fombrun
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: FT Press

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Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.
Marketing for All the Marbles Every Day
Language: en
Pages: 214
Authors: Charles Martin
Categories:
Type: BOOK - Published: 2019-09-03 - Publisher:

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The 2019 Perennial Edition of Marketing For All the Marbles Every day (or Marketing FAME, for short) is a daily planner with intriguing, informative and valuabl
Look at Me!
Language: en
Pages: 208
Authors: Orville G Brim
Categories: Psychology
Type: BOOK - Published: 2010-04-23 - Publisher: University of Michigan Press

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Four million adults in the United States say that becoming famous is the most important goal in their lives. In any random sampling of one hundred American adul