Taking Fame To Market
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Taking Fame to Market
Author | : B. King |
Publisher | : Springer |
Total Pages | : 337 |
Release | : 2014-11-04 |
Genre | : Performing Arts |
ISBN | : 1137344288 |
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This book explores, from a sociological perspective, the relationship between acting as symbolic work and the commercialization of popular culture. Particular attention is paid to the social conditions that gave rise to stardom in the theatre and cinema, and how shifts in the marketing of stars have impacted upon contemporary celebrity culture.
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