Tag Heuer

This is the story of speed, of the hunt for speed, of catching time, of mastering time. This is the story of Tag Heuer, the legendary time brand. Every story starts with a man and a passion. Edouard Heuer, the founder of our destiny had the vision of time. The man became a team, a passionate team. And the road became a speedway of legendary competitions linking today's most powerful men, those heroes of our time, in a "course contre la montre". To catch the time was also our design, since our roots are made of it; our identity has always been influenced by the biggest names of architecture, art, and avante-garde industrial designers of each generation. AUTHOR: Nick Foulkes is an horology enthusiast, historian, author, and journalist. He has written books on subjects as diverse as James Bond and the Count d'Orsay, who was the subject of the biography Last Dandies. He is the author of The Carlyle, The Trench Book, Cigar Style, and Mikimoto, as well as a special edition of High Society for watchmaker Vacheron Constantin. ILLUSTRATIONS 150 images *