Supply Chain Strategy Flexibility And Performance In The Gauteng Fast Moving Consumer Goods Fmcg Industry

The successful implementation of supply chain strategy has received significant attention among literature and practitioners, due to its importance in contributing to company success. The success of the FMCG industry in South Africa has also been attributed to the effectiveness of its supply chain strategies. However, the industry faces numerous challenges such as miscellaneous risks that include the potential loss of key suppliers, innovation, and risk, planning and forecasting, power outages in manufacturing plants and the fact that only a limited amount of safety stock can be held to offset uncertainty. It also faces difficulties in improving supply and demand, which further extends to transforming supplier relationships into effective collaboration. Thus, this study applies supply chain strategy to the FMCG industry in South Africa, and seeks to establish the connection between supply chain strategies, flexibility (SCF) and performance (SCP) in the sector.