Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray

Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray
Author: QuickRead
Publisher: QuickRead.com
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Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted to say, “Of course not!” After all, most of us have no memories of sound impacting our purchasing decisions. But Sonic Boom (2014) argues that sound has a more powerful impact on our lives, emotions, and buying habits than we realize! In fact, the authors’ research indicates that our relationship with sound can even be an incredible marketing tool! Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]


Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray
Language: en
Pages:
Authors: QuickRead
Categories: Study Aids
Type: BOOK - Published: - Publisher: QuickRead.com

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Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted
Summary of Sonic Boom – [Review Keypoints and Take-aways]
Language: en
Pages: 14
Authors: PenZen Summaries
Categories: Study Aids
Type: BOOK - Published: 2022-10-08 - Publisher: by Mocktime Publication

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The summary of Sonic Boom – How Sound Transforms the Way We Think, Feel and Buy presented here include a short review of the book at the start followed by qui
The Sonic Boom
Language: en
Pages: 213
Authors: Joel Beckerman
Categories: Business & Economics
Type: BOOK - Published: 2014-10-21 - Publisher: HMH

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A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores a
Create, Produce, Consume
Language: en
Pages: 423
Authors: David Bruenger
Categories: Music
Type: BOOK - Published: 2019-10-08 - Publisher: Univ of California Press

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Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music indust
The Sonic Boom
Language: en
Pages: 213
Authors: Joel Beckerman
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Houghton Mifflin Harcourt

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A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences