Successful Social Media and Ecommerce Strategies in the Wine Industry
Language: en
Pages: 183
Authors: Gergely Sznolnoki
Categories: Business & Economics
Type: BOOK - Published: 2016-04-30 - Publisher: Springer

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Successful Social Media and Ecommerce Strategies in the Wine Industry
Language: en
Pages:
Authors:
Categories: Business
Type: BOOK - Published: 2016 - Publisher:

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This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices
Wine Marketing & Sales, Second edition
Language: en
Pages: 424
Authors: Janeen Olsen
Categories: Cooking
Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing

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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
Social Sustainability in the Global Wine Industry
Language: en
Pages: 204
Authors: Sharon L. Forbes
Categories: Business & Economics
Type: BOOK - Published: 2019-11-22 - Publisher: Springer Nature

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This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore to
Management and Marketing of Wine Tourism Business
Language: en
Pages: 399
Authors: Marianna Sigala
Categories: Business & Economics
Type: BOOK - Published: 2018-09-02 - Publisher: Springer

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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur