Successful Marketing For The Transport Operator
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Successful Marketing for the Transport Operator
| Author | : Chris Barnes |
| Publisher | : |
| Total Pages | : 176 |
| Release | : 1989 |
| Genre | : Transportation |
| ISBN | : |
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What is marketing. Marketing theory and the search for new opportunities. Researching the tranport market. Creating a transport product. Case studies in transport product differentiation. Pricing and placing transport products. Promotion and the transport service.
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