Strategic Sport Marketing
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv
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Sport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport;
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Type: BOOK - Published: 2005 - Publisher: Prentice Hall
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th
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