Strategic Public Relations Management

Strategic Public Relations Management
Author: Erica Weintraub Austin
Publisher: Routledge
Total Pages: 428
Release: 2006-11-06
Genre: Business & Economics
ISBN: 1135603634
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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.


Strategic Public Relations Management
Language: en
Pages: 428

Strategic Public Relations Management

Authors: Erica Weintraub Austin
Categories: Business & Economics
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge

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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Strategic Public Relations Leadership
Language: en
Pages: 186

Strategic Public Relations Leadership

Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account
Introduction to Strategic Public Relations
Language: en
Pages: 910

Introduction to Strategic Public Relations

Authors: Janis Teruggi Page
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-11-30 - Publisher: SAGE Publications

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Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet
Strategic Public Relations
Language: en
Pages: 174

Strategic Public Relations

Authors: Jennifer Gehrt
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Xlibris Corporation

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The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we
Planning and Managing Public Relations Campaigns
Language: en
Pages: 200

Planning and Managing Public Relations Campaigns

Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers

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Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan